Evian has released its latest advert starring its trademark babies hanging out in a sandy paradise where everyone is a toddler.
In another attempt at a viral phenomenon, the bottled water brand’s new film features a surfer who falls off his board and wakes up on an exotic beach, populated with baby surfers, sunbathers and a tiny barman.
The ad, called ‘Baby Bay’, is set to a cover of the Beach Boys hit ‘Kokomo’, performed by French alternative rock band Lilly Wood and The Prick.
It follows a string of hugely successful adverts from the French water brand.
‘Baby & Me’ was one of the most-shared adverts of 2013, and ‘Roller Babies’ from 2008 showed babies breakdancing on roller skates.
These last two ads have clocked up 200 million views on YouTube between them.
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